Domains Yahoo - Average price per click : $97.44
Anti Spam Appliance - Average Price : $26
Apparently, an anti spam appliance is not just anti spam software. You can find software anywhere. There must be a hundred different anti spam programs and filters, some are free. An anti spam appliance goes a little deeper than just software. It is hardware that can be used to block spam, and then sort it based on standard industry practices. This type of device is not for individuals, it is for businesses, especially those that might have a spam problem. If spam is getting in the way of company productivity, this type of thing might be for you. Obviously, these things are not cheap, and the profit margins are going to be fairly high, as with any specialized computing device, so paying a high price for customers only makes sense.
ATT Call Conference - Average Price : $29.00
This keyword combination seems to have poor grammatical structure. It is mainly targetted at larger business who would be interested in buying conference call technology from AT&T. Obviously, only certain types of businesses would even be interested in conference calls, which allows multiple people to participate in a group meeting without having everyone in the same room. So why they high price for this keyword combination? Well, quite clearly, because this technology has very high profit margins. The technology has already been developed, and the cost of production of telephones and computers and software to handle this stuff is pennies. They just need customers, and they are willing to pay a lot of money for a potential customer.
Event Management Security - Average Price : $24
This is a very specific term for people with very specific needs. Although you would probably guess it has something to do with hiring rent-a-cops for concerts, it actually has to do with computers. Event management software monitors activities and resources on a network, and responds to such problems as security breaches. Obviously, individuals do not need this type of thing. You can use anti-virus software on your personal computer and enable software and hardware firewalls. Large networks need a little more. A security breach could cost a company millions of dollars, especially if vital information is stolen. Like I've said before, this may be a little too niche to build a site around, but if you look at slightly broader terms, such as "business network security", you might be able to fit this in there.
Hair Removal Washington DC - Average price : $68.00
This is another weird group of words that is worth a lot of money. To explain it, we have to look at several factors. Laser hair removal can be quite expensive. Women will often do this to get rid of unsightly moustaches and beards. Pause for a moment to laugh a little. Ok, now let's look at the other part, Washington DC. Our nation's capital. I've done a little research and found a few apparent competitors for this type of service. Sona Med Spa and Alternative Health Associates seem to be among the top contenders. Could this keyword be the result of a vicious bidding war? Probably. I do not expect to see this kind of thing last though, so you might not want to build a site around such a specific keyword. If you're interested in laser hair removal you might be able to make a profitable site out of that, but focus on more than the washington dc area.
Lease Management Software - Average Price : $22
This keyword combo is exactly what it sounds like: software for people who manage leases, particularly real estate properties. These software packages are essential to people and corporations who own a large number of properties. It would be so hard to keep track of each property on paper, including such information as when taxes are due, when rent is due, and so forth, while using an old pen and paper system. There obviously isn't a huge market for this type of software, and it is very expensive to develop, so the price is going to be very high. Since software comes on a CD-ROM disc that costs practically nothing to produce, the marginal cost for each new customer decreases. Since the market will probably never be oversaturated, the marginal cost could be expected to decrease indefinately, which is why these companies are willing to pay so much for keywords.
Lemon Law Wisconsin - Average Price : $66.15
Lemon laws are different in each state. They protect car buyers who purchase vehicles that have a history of just not running well. Even models with a long history of reliability, such as a Toyota Corolla, can be labeled a lemon. Some cars are just made during a bad day at the factory. Lemon law keywords that are specific to every state are valuable because lawyers want to handle your lemon law case. They can get you lots of money from the car dealer, and a nice sum for themselves as well. So why does Wisconsin top the list? Because they love the cheese! Seriously, if you're going to make a website about lemon laws, include seperate pages of information for each state, do not just focus on the home of the Packers. There are probably just a couple law firms bidding these keywords up, they will come down.
MCSA Boot Camp - Average Price : $26
MCSA stands for Microsoft Certified System Administrator. It is just a certificate that means you've passed a test made by Microsoft that proves you know a lot of stuff about system administration, and you might have what it takes to be an IT professional. An IT professional gets paid a lot of money to sit around and talk on AOL instant messenger all day and fix a few problems with the network about 3 times a week. It's good work if you're smart enough to do it. There isn't a great upper-end salary though, so don't expect to be making 6 figures any time soon. Mid to high 5 figures is very possible, though. So what is MCSA boot camp? Obviously, it's just a training course for people who are going to take the MCSA test. It costs a lot of money, and the profit margin is huge, hence the high price for the keyword combo.
Peritoneal Mesothelioma - Average Price : $36.00
Vioxx Lawsuit - Average Price : $23
So what is Vioxx, and why is there a lawsuit? Vioxx is used to treat arthritis and the pain symptoms it causes. There is a lawsuit against it's maker, Merck, because it has been shown to cause an increase of heart attacks, blood clots, and strokes. So why is this such a high-priced keyword? Well, like with the mesothelioma/asbestos lawsuits, lawyers want to file class-action suits that attract huge verdicts in their favor, netting them a nice cut. More clients make for a bigger class-action suit, which means more money for them. It may cost them $200 to get a new client for their class-action suit, but having that client may increase the verdict by $1 million, which may mean $100,000 or more in their pockets. The lawyers rule the world, we just live here.
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